Today’s guest is Julie Berninger. Julie is a blogger, podcaster, Etsy seller, and co-founder of Gold City Ventures, where she teaches others how to start a successful Etsy business selling printables. In 2017, Julie started her own Etsy shop, The Swag Elephant, selling temporary tattoos for bachelorette parties. After realizing she didn’t want to deal with the hassle of shipping orders, Julie switched to selling bachelorette scavenger hunt printables.  Over the course of two years, she was able to build her Etsy shop to $10,000 a year working just 4 hours a week. Even after taking 6 months off for a cross-country move, her shop still brought in over $10,000. Through her E-Printables Course, Julie teaches others how to create and sell printables on Etsy in nearly any niche. In this episode, Julie shares: The #1 mindset trap for most people when starting an Etsy shop (and most online businesses) How she built a strong support community of entrepreneurs in the early days of her business Some printable niches you never would’ve guessed were profitable (or even possible) How the 80/20 rule applies to an Etsy printables business The biggest mindset change that improved her life and business A few dos and don’ts for starting an Etsy shop Things to avoid when starting your Etsy shop Resources: Episode Show Notes Julie’s Free Workshop on How to Sell Printables on Etsy Julie’s E-Printables Side Hustle Course Julie’s Instagram