Today’s guest is Launch Strategist Lexi Merritt. I first found Lexi on TikTok, and I’m just gonna say this upfront: if you’re a creative business owner, or interested in launching an online course, or you just appreciate fun and relatable content from REAL people, then you’re gonna want to go to TikTok and follow Lexi. Her TikTok is @leximmerritt. Lexi has worked in marketing for over 8 years. She was the Director of Marketing and Online Course Development for Rachel Simmons, best-selling author of books Odd Girl Out and Enough As She Is.  Lexi founded the Pretty Decent Internet Café, where she teaches creative thinkers how to turn their dreams and ideas into businesses.  Her two main offerings right now are a VIP Day, where she helps creatives outline a sustainable product or service offering and design a strategy to sell it. And her second offer is The Study, a private membership space for creative business owners, freelancers, and people who like to make things. I really admire the way that Lexi has structured her business. She gives herself a 4-day workweek, taking Thursdays off to have what she calls an “intuition day.” And she built her offers around things that she loves, which are teaching and working with other creative business owners. Lexi’s content speaks to my soul, and I’m so excited to have her on the show. I hope you enjoy. Links and resources: Episode Show Notes and Key Takeaways Lexi’s website: PrettyDecent.org Lexi’s TikTok: @leximmerritt The Pretty Decent Podcast: Apple Podcasts Spotify Book: The Artist’s Way