How can AI and data-driven insights help hotels meet rising traveler expectations—without overwhelming their teams?

In this episode of dojo.live, we sit down with Katie Moro, Vice President of Data Partnerships at Amadeus Hospitality, live from the HITEC 2025 show floor. The conversation explores how AI is reshaping hotel operations through tools like Demand360 and MeetingBroker, enabling everything from smarter forecasting to automated RFP handling. Katie also unpacks key findings from the Amadeus “Travel Dreams” report, offering a window into what today’s travelers really want—and what they’re willing to pay for. Together, we connect the dots between evolving guest expectations and scalable personalization, highlighting what still stands in the way and how hotels can close that gap. If you’re navigating the intersection of innovation and operations, this episode is one you won’t want to miss.

Katie Moro is a veteran of the hospitality industry and a pioneer in hospitality demand data. She joined TravelClick (now an Amadeus company) in 2011 and is responsible for the global expansion of Demand360©, the hospitality industry’s only and most comprehensive forward-looking data tool designed to help hotels maximize their revenue.

Previously, Katie led a major accounts sales team at Rubicon, a provider of competitive market intelligence to the travel and hospitality industry and held sales roles at Morgans Hotel Group and Ritz-Carlton Hotel Company.

Katie was named by Hotel Management Magazine as one of 2018’s Influential Women in Hospitality. In 2020, Katie joined the board of the Hospitality Sales and Marketing Association International (HSMAI). Katie holds a Bachelor of Arts degree from The University of Georgia.

Want to see what’s shaping traveler expectations in 2025 and beyond? Explore the latest insights in Amadeus’ Travel Dreams report.

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