Let’s talk about the uncomfortable truth in the pet care industry: many business owners shy away from charging what they’re really worth. Is Profit a Dirty Word? We’ll dive into the emotional mindset that causes pet professionals to undercharge—often putting their passion ahead of profitability. The reality? If your business isn’t making money, it won’t be around to provide the incredible care those pets deserve. It’s time to stop thinking of profit as a bad thing and start seeing it as the fuel for your mission. Because making a difference and making money are not mutually exclusive. The Dog Gurus helps pet care businesses launch, grow, and profit! For more information visit https://www.thedoggurus.com/