In this episode of The Doctors Lounge Podcast by Business for Doctors, we sit down with Dr Georgia Page and Dr Sam Pethen, partners at Your Family Doctors on the Central Coast, to hear their story of transitioning from doctors to practice owners.

They share the challenges of finding the right site, purchasing and growing an established clinic, and the steep learning curve of managing finances, HR, and systems without formal business training. From rebranding and differentiating themselves in a competitive area, to building a boutique-style general practice focused on continuity of care, Dr Page and Dr Pethen open up about the lessons they’ve learned along the way.

We also dive into their community involvement, creative use of social media, and how staying true to their values has helped them maintain a loyal patient base while expanding their team.

This episode is packed with honest insights for doctors considering ownership and practical advice on balancing medicine, business, and community.