The purpose of the show is to transform your business and life with education and inspiration. I introduce busy business leaders to trends in business, technology, and marketing to highlight people you should know.
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Are you tired of watching your video content go to waste, failing to convert views into sales? Do you struggle to make your videos shoppable and engaging for your audience? Today's guest, EitanKoter, Co-CEO of Vimmi, a video commerce platform, is here to share his expertise on how to turn passive viewers into real buyers. With over two decades of experience in media, entertainment, e-commerce, and telecom industries, Eitan has a unique perspective on what it takes to succeed in the world of video commerce.
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As the Co-CEO of Vimmi, Eitan has helped numerous brands and retailers create shoppable video experiences across social media, marketplaces, and websites. With his expertise in go-to-market strategies, global marketing and sales, product market fit, strategy development, and general management, Eitan has a deep understanding of what it takes to drive sales and revenue. As the host of the "eCom Pulse" podcast, Eitan has interviewed industry leaders and tech companies shaping the future of e-commerce, providing practical tips and insights to his listeners. Today, he's here to share his knowledge on how to convert video views into direct sales, and how Vimmi's multichannel video commerce platform can help you achieve your e-commerce goals.
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During this episode, we'll do a deep dive into the changes and hot topics of video marketing including the biggest challenges and growth. I will leverage the expertise of my guest and how to navigate the unique dynamics of the field.
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By the end of this episode, you will be better equipped to know what to do, & I encourage you to contact my guest, Eitan Koter Co-CEO @ Vimmi, the Video Commerce Platform.
The Idea to Author Coach!
https://www.facebook.com/groups/ideatoauthorcommunity
Hi there! Welcome to my page, where I help aspiring writers achieve their dreams of becoming published authors. My name is Mick, known online as The Doctor of Digital, and I'm thrilled to share my story with you.
Growing up in a working-class family, I was surrounded by people who worked hard to provide for their families. My father was a factory worker, and my grandfather was a truck driver. Before that, our family had a long history of farming. But despite our humble beginnings, my parents were determined to break the cycle of poverty and create a better life for themselves and their children.
My parents were the first in their respective families to graduate from high school, let alone college. In fact, other than a half-uncle, I was the first in my family to even attend college. And I was considered "not college material" by my teachers. But my parents instilled in me a love for reading, learning, and a strong work ethic, which helped me overcome the odds and achieve my academic goals.
Throughout my academic journey, I wrote over 85 academic papers, earned three advanced degrees, including a PhD, and earned nine certificates in executive management, and educational technology. Not surprisingly, I became a professor, teaching 35 college-level courses. I even held leadership positions such as Campus Dean, Vice President, and Executive Director. But despite my many accomplishments, I never lost sight of my passion for writing.
After years of writing and teaching, I decided to pursue my dream of becoming a published author. And when my first book was published as a novel, I followed that with a screenplay. Since then, I've written a non-fiction book, and I'm currently working on three more...
