In this episode, I break down why having a marketing strategy isn't just nice-to-have. It's absolutely necessary for your business success. I cover what a marketing strategy actually is (and it doesn't have to be overwhelming), why systems and processes are non-negotiable, and how to build something sustainable that won't burn you out.
Whether you're a solopreneur juggling everything or an established business with a team, this episode covers the foundations you need to see real growth.
Key Takeaways:
• A marketing strategy is simply your plan - it outlines where you are (point A), where you want to be (point B), and exactly how you're going to bridge that gap• Strategy without systems means chaos - if your marketing plan lives only in your brain, things will fall apart fast, especially when life gets busy• Sustainability over complexity - your marketing needs to work for YOU, your capacity, and your interests (hate social media? Let's find another way)• Foundation first, implementation second - you need crystal clarity on your offers, target market, and long-term vision before you can effectively market anything• Tracking and measuring are non-negotiable - you can't measure growth without knowing your baseline metrics and having systems to monitor progress
Timestamps:
[00:00:00] - Intro to the Do Good Business Podcast and Ashley's mission to redefine business success
[01:30] - What is a marketing strategy and why every business needs one, regardless of stage
[03:20] - How to make strategy sustainable without overwhelming yourself
[04:40] - The four critical elements you need clarity on: where you are, where you're going, your target market, and your offers
[07:20] - Why articulating your business clearly matters more than you think
[08:20] - Systems and processes: why your strategy cannot live in your brain
[09:10] - Ashley's project management system using ClickUp for podcast production
[11:30] - The power of repurposing content and using AI for content ideas
[12:50] - How proper systems prevent marketing from falling to the bottom of your to-do list
[14:00] - Free resources and courses available for different stages of business
[18:20] - Why people think they hate marketing (hint: it's usually a systems problem)
[21:00] - Real example of how marketing optimization can save money and cover investment costs
Referenced Links:
• ClickUp - My preferred project management tool for tracking marketing tasks and content. Use this affiliate link for 10% off!• Free Strategy Plan Workbook - High-level marketing strategy workbook to get started• Mini Course ($30) - Helps identify offers, target market, and messaging with workbook• Marketing for Success- The Course ($397)- Comprehensive marketing course with bite-sized videos teaching you how to market your business efficiently and effectively------------------------------------
Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.
Get in touch:
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