1.5 How To Use AI For Content Creation

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The Do Good Business Podcast

Ashley Dreager

18 episodes

6 days ago

I'm Ashley Dreager, and I'm here to talk about building profitable, ethical businesses. There are solid strategies that actually work, and then there's misleading garbage put out just to make a sale. I call out the difference. We have real conversations that go deep. I break down what's working for those building businesses the right way, and call out the ridiculousness flooding your feeds. Straightforward advice, real stories, honest conversations about what works and what's BS.

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1.5 How To Use AI For Content Creation

The Do Good Business Podcast

13 minutes 54 seconds

4 months ago

1.5 How To Use AI For Content Creation

In this episode, I cover the hot topic of using AI for content creation in your business. I break down why copy/pasting AI outputs feels inauthentic, share a real example from a dentist's email that shows how AI can fall short at times, and explain my approach to using Claude for content support. This episode gives you practical guidance on integrating AI tools while maintaining your unique voice and perspective.

Key Takeaways:

AI-generated content structures - The "it's not just X, it's Y" structure and heavy bullet point usage makes AI content immediately recognizable and can turn readers off
Vague prompts produce generic results - Simply asking AI to "write a social media post about XYZ" gives you surface-level content that lacks your unique point of view
Your lived experiences are your competitive advantage - AI has access to information, but what sets you apart is your unique point of view, opinions, and experiences that AI cannot create content on unless you provide it
AI works best as a refinement tool, not a creation tool - Write 90% of your content yourself, then use AI to help with sentence structure, clarity, or shortening wordy sections
Detailed prompts are essential for better outputs - Include specific information, context, and examples in your prompts rather than relying on AI to fill in too many gaps

Timestamps:

[00:42] - Introduction to AI discussion and current state of AI advancements

[01:49] - Why AI has a recognizable format for written content and how I spot AI-generated content

[03:05] - The coming demand for truly original content and connection barriers with AI-generated content

[04:24] - Live demonstration: I ask Claude to write a social media post about ethical marketing

[05:11] - Breaking down the "it's not just X, it's Y" AI pattern and bullet point overuse

[07:02] - Real example: dentist office email with vague "quick smile tuneup" language

[08:27] - How to improve AI prompts with specific details and context

[09:17] - Best practices: using AI as first draft vs. final step in content creation

[10:04] - What makes you different from competitors: your unique perspective and experiences

[11:11] - Brand voice considerations and avoiding typical AI structures

[12:16] - Why AI shouldn't be viewed as the easiest shortcut

Have questions or topics you'd love to hear about? I want to hear from you! This isn't a one-size-fits-all approach. There are millions of ways to grow a business, and I'm here to help you find what works best for you.

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