✨From the streets of Compton to the basketball courts, Ice Cube is proving once again that he's a master of reinvention. The rap icon who brought us classics like 'Straight Outta Compton' and 'It Was a Good Day' is now making major moves in the world of sports with his BIG3 League. In a groundbreaking deal worth a cool $10 million, Cube's 3-on-3 basketball league has just sold its first franchise team. And if you think this is just a side hustle for the West Coast legend, think again. With his business savvy and undeniable hustle, Ice Cube is about to take the BIG3 to a whole new level, solidifying his status as a true mogul in the game. Business Pitfalls & Profits - Season 2, Ep 12 === 0:00 Ice Cube Intro 0:40 BPP Intro 1:08 Who is Ice Cube? 3:55 What is the BIG3 Basketball League? 8:25 The $10 Million Franchise Deal 10:00 Significance and Future Plans 13:57 BPP Outro ======================================= Subscribe to the DIYe Podcasts: Spotify: https://open.spotify.com/show/05Ps1MNxMer1XKkAFY6qyJ iHeart Radio: https://iheart.com/podcast/103626682/ YouTube: https://www.youtube.com/c/TheDIYEntrepreneurs