In this episode, Ranya interviews Monica Kamel-Rust, Team Lead and Services Consultant at HubSpot, about her tech industry journey.
Monica shares how her multicultural background and marketing automation expertise drove transformational change across global markets - from American Express's Member-Get-Member program to revolutionizing marketing at Jochen Schweizer mydays Group by reducing cost per lead from €250 to €20.
The conversation covers CRM implementation, change management, and marketing technology's future.
Bullet Points of Key Topics & Chapter Markers
- Marketing Transformation [17:22] At Jochen Schweizer mydays Group, Monica built a marketing team and implemented systems that dramatically reduced cost per lead while contributing to 30% of business opportunities through marketing-qualified leads.
- Enterprise CRM Implementation [26:05] Monica shares tactics for driving HubSpot adoption in enterprise environments, achieving $9.7M in influenced ARR through cross-functional collaboration and MVP demonstrations before full implementation.
- Change Management in Tech Adoption [35:19] Learn Monica's approach to the human side of digital transformation - identifying champions, designing effective training programs, and creating user-friendly processes.
- High-Performance Team Leadership [44:38] Monica discusses building teams that balance technical expertise with people skills across different cultures and skill sets.
- ROI Justification [52:14] Discover Monica's framework for calculating and communicating ROI to executives, particularly skeptical CFOs, including baseline metrics establishment and compelling data presentation.
- Marketing Technology Future [59:33] Monica predicts where marketing automation and CRM are headed, discussing AI impact and the balance between automation and human touch.
- Advice for Global Leaders [1:07:42] Monica reflects on her continuous learning journey and shares advice for professionals navigating international business environments and digital transformation initiatives.
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