In this episode of The Disruptive Leader, host Ranya sits down with Brenna Zenaty, Senior Solutions Partner Professor at HubSpot Academy, to explore the evolution of corporate education and the future of tech-enabled learning.

Key Discussion Points:

• Brenna's journey from English major to "accidental customer education professional."
• The expansion of HubSpot Academy from a simple onboarding tool to a global education platform in 6 languages
• Building and measuring the success of educational content at scale
• Creating culturally inclusive learning experiences across different markets
• The role of AI in transforming corporate education while maintaining human connection

Notable Quotes:

"Digital by default, but designed by humans for humans." - Courtney Sembler, as quoted by Brenna

"Don't try to come out of the gate and do everything at once." - Brenna Zenaty on starting educational initiatives

Key Takeaways:

1. The importance of measuring both content effectiveness and business impact in educational programs
2. How HubSpot Academy leverages a team of native speakers to ensure cultural relevance across markets
3. The growing importance of micro-learning and "Academy on the Go" content in the age of short-form video
4. The balance between leveraging AI for efficiency while maintaining human-centered education

Resources Mentioned:

• HubSpot Academy's core languages: English, Spanish, French, German, Japanese, and Portuguese
• ADDIE Framework for instructional design

• HubSpot's Education Partner Program

Connect with Brenna on LinkedIn

About the Guest:

Brenna Zenaty is the Senior Solutions Partner Professor at HubSpot Academy, where she leads content creation for Solutions Partners and technical end users. With a marketing and customer success background, she has played a crucial role in expanding HubSpot's educational offerings globally.