The Disruption is Now is an insightful podcast series, steered by Greg Matusky, Founder & CEO of Gregory FCA. Our focus is
on the burgeoning world of artificial intelligence, exploring its transformative impact on industries and the way its employees will work and engage in the future.
Each episode offers quick yet impactful conversations with innovators and visionaries at the forefront of AI. Our guests bring diverse perspectives on how AI is both a challenge and a ground-breaking opportunity that must be explored.
Join us on this enlightening journey, as we demystify AI, explore its potential, and witness its transformative power. Together we will see how this technological shift is molding our present and future. The Disruption...is NOW.
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The Disruption is Now is an insightful podcast series, steered by Greg Matusky, Founder & CEO of Gregory FCA. Our focus is
on the burgeoning world of artificial intelligence, exploring its transformative impact on industries and the way its employees will work and engage in the future.
Each episode offers quick yet impactful conversations with innovators and visionaries at the forefront of AI. Our guests bring diverse perspectives on how AI is both a challenge and a ground-breaking opportunity that must be explored.
Join us on this enlightening journey, as we demystify AI, explore its potential, and witness its transformative power. Together we will see how this technological shift is molding our present and future. The Disruption...is NOW.
How to Win in AI Search: The Rise of Generative Engine Optimization (GEO)
The Disruption Is Now
22 minutes 29 seconds
2 months ago
How to Win in AI Search: The Rise of Generative Engine Optimization (GEO)
In this episode, we sit down with the CEO of Muck Rack to unpack the next big shift in PR: Generative Engine Optimization (GEO). As tools like ChatGPT, Gemini, and Claude change how people search, your brand’s visibility depends less on keywords—and more on where, how, and by whom you’re covered. We explore why earned media is now the gateway to AI-driven influence, how to audit your presence in LLMs, and what PR pros must do to stay ahead. The big takeaway? If you’re not showing up in AI-generated answers, you’re already falling behind.
The Disruption Is Now
The Disruption is Now is an insightful podcast series, steered by Greg Matusky, Founder & CEO of Gregory FCA. Our focus is
on the burgeoning world of artificial intelligence, exploring its transformative impact on industries and the way its employees will work and engage in the future.
Each episode offers quick yet impactful conversations with innovators and visionaries at the forefront of AI. Our guests bring diverse perspectives on how AI is both a challenge and a ground-breaking opportunity that must be explored.
Join us on this enlightening journey, as we demystify AI, explore its potential, and witness its transformative power. Together we will see how this technological shift is molding our present and future. The Disruption...is NOW.
