
In this inspiring episode of Dispatch on Purpose with Amy Doll, we sit down with Crystal Cameron Schaad, owner of The Crystal Palate—a beloved wine and gourmet shop in the heart of East Beach, Norfolk. 🍷
Crystal shares her remarkable journey from broadcast journalism and politics to becoming one of Hampton Roads’ most respected wine educators and entrepreneurs. After surviving a life-changing health crisis, she discovered her purpose in creating community through hospitality, education, and connection.
Amy and Crystal discuss:
✨ How faith redirected Crystal’s career and inspired The Crystal Palete
🍇 What it really takes to open and grow a small business
💡 Lessons in leadership, mentorship, and “leveling up” as a woman entrepreneur
🤝 Building authentic connection in a digital world
🍷 The art and science of food and wine pairing (plus a few entertaining wine-pairing secrets!)
You’ll also learn about Crystal’s Wine 101 classes, WSET professional certifications, and how she’s helping others pursue their passions through education and hospitality.
Whether you’re a business owner, aspiring creative, or lover of good wine and great stories, this episode will remind you that what got you here won’t get you there — and that true success starts with pouring into others.
📍 Visit The Crystal Palette:
📍 4500 Pretty Lake Ave, East Beach – Norfolk, VA
📸 @thecrystalpalate
🎧 Listen & Subscribe:
YouTube | Spotify | Apple Podcasts | Amazon Music
🔗 Connect with Amy Doll:
Instagram @dispatchonpurpose | @amydollrealtor
Website dispatchonpurpose.com
🎯 Tags:
#DispatchOnPurpose #WomenInBusiness #FaithAndEntrepreneurship #WineEducation #CrystalPalate #EastBeachVA #AmyDoll #LeadershipPodcast #HamptonRoads #SmallBusinessStories #WineLovers #Hospitality #CommunityOverCompetition #FemaleFounders