This week on The Disinfo Detox, host Nolan Higdon sits down with Adam Swart — founder of Crowds on Demand, the original paid protesting firm — to explore the hidden industry behind modern political theater.

From campaign rallies to corporate publicity stunts, Swart pulls back the curtain on how “manufactured” crowds have shaped American politics and media narratives for over a decade.

The conversation dives deep into questions of authenticity, influence, and democracy in an era where spectacle often replaces substance.

👉 How did Crowds on Demand get started — and why did it make headlines as the “original paid protesting firm”?
👉 Is paying protesters really that different from paying influencers or lobbyists?
👉 What boundaries (if any) define ethical “crowd creation”?
👉 And just how common is paid protesting across political and corporate America today?

If you’ve ever wondered whether the outrage you see on the streets — or on your screen — is truly grassroots, this is an episode you can’t afford to miss.

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🧠 Nolan Higdon: https://nolanhigdon.substack.com/

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