Tatum Brandt is the founder of Brandt Creative Co., an agency that specializes in branding and websites for fitness, sports, and wellness brands. In this episode, we dive into the booming fitness and wellness industry, exploring how to build standout brands in this competitive space. Tatum shares her insights on the latest trends—from run clubs and cold plunges to the rise of athlete influencers—and how brands can effectively tap into the growing demand for community-centered, wellness-focused experiences. We also discuss the power of storytelling in branding – and look back at the female athletes who captured the world’s attention in 2024, from Caitlin Clark to Olympians Kristen Faulkner and Gaby Thomas. If you are a wellness enthusiast or building a brand in the space, check out Tatum’s agency at: www.brandtcreative.co/ and follow her on Instagram at @tatumbrandt .