Digitally Sick is a digital health thought leadership podcast. Why: Collectively, we felt that the European health conversation lacked a space within which an informal, incisive and occasionally irreverent commentary on the issues of the moment could take place. Digitally Sick is our response to this perceived need. What: The podcast’s emphasis is primarily on focused on the sharing of the opinions of ourselves and our many guest speakers as to the Pharmaceutical industry’s digital activities – what the industry is doing, what it isn’t doing, and what it could or should be doing. Podcast is with Faisal Ahmed @cleverpeeps and Alex Butler @alex__butler
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Digitally Sick is a digital health thought leadership podcast. Why: Collectively, we felt that the European health conversation lacked a space within which an informal, incisive and occasionally irreverent commentary on the issues of the moment could take place. Digitally Sick is our response to this perceived need. What: The podcast’s emphasis is primarily on focused on the sharing of the opinions of ourselves and our many guest speakers as to the Pharmaceutical industry’s digital activities – what the industry is doing, what it isn’t doing, and what it could or should be doing. Podcast is with Faisal Ahmed @cleverpeeps and Alex Butler @alex__butler
Today the pod have Alex Butler, Faisal Ahmed and Kai Gait on board to talk about digital strategy and specifically how digital planning can support the commercial objectives of the business. Firstly we ask the obvious question, should digital have a separate strategy at all, surely it should be running through every aspect if the business? The pod go on to discuss what good digital strategy and planning looks like and conversely, what bad looks like as well. The pod also ask, have things flipped round to such an extent that digital experts and strategic planners should be driving the overall commercial strategy, rather than adding digital expertise into the bigger picture?
The Digitally Sick Podcast
Digitally Sick is a digital health thought leadership podcast. Why: Collectively, we felt that the European health conversation lacked a space within which an informal, incisive and occasionally irreverent commentary on the issues of the moment could take place. Digitally Sick is our response to this perceived need. What: The podcast’s emphasis is primarily on focused on the sharing of the opinions of ourselves and our many guest speakers as to the Pharmaceutical industry’s digital activities – what the industry is doing, what it isn’t doing, and what it could or should be doing. Podcast is with Faisal Ahmed @cleverpeeps and Alex Butler @alex__butler
