As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and special guest Krystina Gillenwater explore the benefits of having separate sales pipelines in your business. Krystina talks about how using separate pipelines can help you better manage your team and forecast revenue.Topics covered in episode:Sales Pipeline ...
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As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and special guest Krystina Gillenwater explore the benefits of having separate sales pipelines in your business. Krystina talks about how using separate pipelines can help you better manage your team and forecast revenue.Topics covered in episode:Sales Pipeline ...
Ep 44 - What Is Marketing Attribution and How Do You Use It?
The Digital Utopia Podcast
21 minutes
4 years ago
Ep 44 - What Is Marketing Attribution and How Do You Use It?
Are you tracking all of the interactions a prospect has with your brand as they progress through your buyer’s journey? Do you know which interactions trigger action and which interactions don’t? In this episode, Frank and Joe talk through the in’s and out’s of marketing attribution. Understand what it is and its function. Explore when an organization should start looking into marketing attribution, how to get started, and several common pitfalls to avoid when utilizing attribution.For more in...
The Digital Utopia Podcast
As organizations grow, so do the number of unique functions within a Sales Department. Do you have a framework in place to support each function? Do you have insights into how each function is performing? In this episode, Frank Cowell and special guest Krystina Gillenwater explore the benefits of having separate sales pipelines in your business. Krystina talks about how using separate pipelines can help you better manage your team and forecast revenue.Topics covered in episode:Sales Pipeline ...
