What to do with followers who don't interact with your account 🙆?
They don't like, comment or share your posts😑.
They don't DM you🥴!
They are just sitting there and growing your Instagram follower count number and decreasing your engagement rate🙆🙆!
GHOST followers 👻👻!
But should you remove them? My answer after a lot of research is A Big 'NO' ⚡⚡!
If only the followers are fake or bought followers, go ahead and remove them.
But if they look genuine followers, just not talking to u - be sure that they can still be observing you.
In fact, most of the silent followers on Instagram come and inquire for the product and service when they need it 🔥🔥.
Don't remove followers who don't interact, just to increase your engagement rate...
Instagram gives importance to number of engagements and not the rate (yeah, this came to me as a surprise too!)
Listen to my upcoming Podcast episode "The Digital Uplift Show" on Spotify, Anchor or Google Podcasts to know all about ghost followers 🙌
So, how many ghost followers u are having? Average?
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Send me ❤ on Instagram @iamtejaswinid
Tejaswini Deshpande. Digital Marketing Coach
STAENZ Academy