Haydn Corrodus, a social media and digital marketing veteran, joins Warren and Andi to discuss the importance of influencer marketing in the arts and culture world. He emphasizes the need to reframe how we see influencers and the value they can bring to museums and cultural organizations. Hayden also highlights the shift in mindset needed to value online visitors as much as in-person visitors. He shares insights on building a social media team, defining success, and the power of storytelling in content production. Hayden mentions several organizations, such as the Sacramento History Museum and the National Gallery, that are doing a great job with content production.