Josh Uretsky, Senior Director of Analytics at the National Audubon Society, shares his experience in using data to understand and engage with members, particularly in terms of diversity and inclusion. Josh highlights the need to disaggregate data and measure engagement rates among different demographic groups to ensure inclusive messaging. He also emphasizes the power of individual action within an organization to drive change and the importance of picking a strategic spot to make an impact. Josh's insights demonstrate that data analytics can be accessible to organizations of all sizes.
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