Andi and Warren host Kristen Shepherd, museum pro and now founder at Shepherd Lane & Associates to discuss the importance of visitor experience and digital engagement in museums. She highlights the challenges museums face in funding ambitious digital projects and the role of organizations like Bloomberg Philanthropies in supporting digital content creation. Shepherd emphasizes the need for seamless and user-friendly membership platforms, as well as the importance of personalization and engagement in membership programs. She also discusses the shift from transactional membership benefits to focusing on impact and storytelling.