In this episode of The Digital PR Show, host Ryan O'Donnell is joined by Christina and Peter Pilarski for a lively, thought-provoking conversation on the resurgence of old-school PR values in today’s AI-driven world. Together, they explore how authenticity, leadership, and storytelling are reclaiming their place at the core of brand building—just like in the early days of the digital revolution.

From standing on soapboxes in town squares to commanding digital town halls through blogs, podcasts, and AI-powered platforms, the trio breaks down how brands can—and must—show up with honesty, consistency, and speed in an evolving communications landscape. Drawing on historical shifts, academic theory (hello, Marshall McLuhan), and recent examples like Duolingo and Klarna, the conversation unpacks why human-led communication strategies are now more essential than ever.