User research is the linchpin behind the core services we rely on in every part of our lives. A fundamental part of the work is inclusive design (also known as universal design) to ensure all products and services work for everybody - regardless of age, ability or circumstance. In our latest episode of The Digital Lighthouse, Softwire’s Research Principal, Callum Bates, delves into all the moving pieces that ensure no stone is left unturned when creating exceptional experiences for everyone.