The podcast where creative service-based businesses come to get the bites and bobs, the tools and advice they need to piece together their online business
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The podcast where creative service-based businesses come to get the bites and bobs, the tools and advice they need to piece together their online business
Unmasking Your Brand: Build a Cult-Like Following w/ Kim of Oinopo
The Digital Junk Drawer
53 minutes 34 seconds
6 months ago
Unmasking Your Brand: Build a Cult-Like Following w/ Kim of Oinopo
Ever met someone online and immediately knew: “Yep. I’d join your cult”?
In this week’s episode of The Digital Junk Drawer, I’m joined by my internet obsession and branding cult leader—Kim from Oinopo . And yes, I would drink the Kool-Aid. Happily. Twice.
Kim is building the kind of brand that makes people feel something—and if you’ve ever felt like your business doesn’t fully reflect your weird, wild, beautiful brain, this convo will crack you wide open (in the best way).
We talked about being polarizing on purpose, turning your brand into a safe space, and why “toning it down” is the fastest way to lose the people who were already looking for you.
This one’s not just juicy—it’s deeply unhinged and deeply honest. I laughed. I screamed. I grew three new brand archetypes just from absorbing Kim’s energy.
The Digital Junk Drawer
The podcast where creative service-based businesses come to get the bites and bobs, the tools and advice they need to piece together their online business
