In this episode of The Digital Executive podcast, Elliot Johnson, CEO of Bitcoin Treasury Corporation and CIO of Evolve ETFs, shares his journey pioneering Canada's first spot Bitcoin and Ether ETFs. He offers a behind-the-scenes look at the regulatory and operational challenges of launching these crypto investment products, highlighting how Evolve ETFs now manages nearly $300 million across multiple digital asset funds with institutional-grade infrastructure and custody. Elliot also unpacks the mission of Bitcoin Treasury Corporation, a publicly traded company focused on Bitcoin as a reserve asset and lending vehicle. He explains how institutions are gradually warming up to Bitcoin, why large players will likely be the last to adopt, and how layer two networks like the Lightning Network may become a surprising catalyst for global mainstream Bitcoin adoption. Like to be a future guest on the show? Apply Here   See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.