The Digital Edge Ep.2 | The Relationship between the CFO and the CMO with Greg Dos Santos

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The Digital Edge by Incubeta

Incubeta

7 episodes

2 days ago

Welcome to The Digital Edge, Incubeta’s podcast exploring the latest in digital marketing. In each episode our host Lisa Morton, Incubeta's Global Marketing Director, sits down with industry experts to discuss trends, strategies, and innovations that drive business growth. From AI and data unification to performance measurement, gain insights that go beyond the basics and discover the tools you need to stay ahead. The Digital Edge is your go-to for actionable insights in a fast-evolving digital landscape. Head to the Incubeta website for more expert insights: https://bit.ly/4emPZpE

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Marketing

Business

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The Digital Edge Ep.2 | The Relationship between the CFO and the CMO with Greg Dos Santos

The Digital Edge by Incubeta

32 minutes 19 seconds

9 months ago

The Digital Edge Ep.2 | The Relationship between the CFO and the CMO with Greg Dos Santos

In today’s episode, we’re diving into a crucial yet often overlooked relationship—the dynamic between the CFO and CMO. Our host, Lisa Morton, is joined by Greg dos Santos, Incubeta’s US Chief Financial Officer, to explore how CFOs and CMOs can better align their priorities, unlock growth opportunities, and drive measurable results together.
Want to learn more about this relationship? Check out our article, 'How CMOs Can Win the Affection of the CFO', written by Greg, which dives deeper into this fascinating topic.