Join Myself and Patrick as they dive deep into the insights shared at Google’s recent webinar in Dubai. In this episode, they explore the concept of invisible asymptotes and how they impact business growth. Learn about the importance of understanding key metrics like conversion rates and shopping cart abandonment, and discover the power of media mix modeling in driving incremental revenue. Whether you're in retail, ecommerce, or any other industry, this episode will help you become a more data-driven marketer.

Timestamps:-

00:00 - Introduction and Greetings

01:00 - Discussing the Recent Trip to Dubai

02:30 - Overview of the Google Webinar in Dubai

05:15 - Blog on Exporting Audiences

06:30 - Introduction to Invisible Asymptotes

10:00 - Defining Asymptotes and Their Relevance to Business Metrics

15:45 - Conversion Rate Performance and Natural Ceilings

20:30 - Shopping Cart Abandonment Rates and Incremental Improvements

26:15 - Media Mix Modeling and Incremental Revenue

32:00 - Importance of Variability in Media Spend

35:00 - Application of Asymptotes in Different Industries

40:00 - Closing Remarks and Final Thoughts

42:00 - Importance of Podcasts for Creative Inspiration