What does it take to run truly effective upper-funnel media campaigns—and how can you avoid wasting your budget on fraudulent or low-quality inventory?

In this episode of the Digital Disruption podcast, Patrick sits down with the two Alexises (Nicholas and Trudell) from Britklik, a niche agency specializing in Google’s enterprise media suite, to explore the ins and outs of upper-funnel programmatic advertising.

They share why simply opening the ad floodgates can torpedo your ROI, how to employ inclusion lists and PMP deals for transparency, and why brand-lift or conversion-lift studies (done right) reveal which audiences really respond.

They also discuss how focusing on tight expertise—and daily “deep work” on fewer campaigns—lets them provide the meticulous management so often missing from the agency world. If you’re ready to take a scalpel to your media spend (instead of a sledgehammer), this episode is for you.