In this episode of The Digital Disruption Podcast, join host Patrick and guest Ahmad as they navigate through the evolving landscape of mobile measurement and customer engagement strategies. They kick off with a lively discussion about their upcoming travels and cultural experiences before delving deep into the current challenges and opportunities marketers face in the realms of mobile measurement platforms and customer engagement tools. Ahmad, an expert in these areas, provides insights into the latest trends, the significance of aligning technology with business objectives, and the importance of effective data utilization. They also explore the role of AI in optimizing customer journeys and the crucial interplay between various marketing technologies. Whether you're a seasoned marketer or new to the digital scene, this episode offers valuable perspectives on enhancing customer experience, reducing acquisition costs, and maximizing the potential of your marketing stack. Tune in for a conversation rich with professional insights and practical advice.