Social commerce is a form of e-commerce where the buying and selling of products or services occurs directly on social media platforms.

This integration of online shopping experiences allows users to interact, share, and purchase products without leaving their social networks.

Social commerce encompasses a range of features, from embedded "buy" buttons in posts to more elaborate store functions on platforms like Facebook, Instagram, and Pinterest.

By engaging customers where they are already active and interacting, companies can reach their target audience more effectively.