Branding is the process of creating a unique name and image for a product or company in the minds of consumers.

This is achieved through consistent messaging and advertising campaigns that build recognition and ensure the brand stands out to its target audience.

Effective branding relies on developing a strong visual identity, such as logos, colors, and typography, as well as consistently communicating the company's values and personality across all marketing channels.

Ultimately, branding builds loyalty and increases the company's value by creating an intangible asset that goes beyond its physical products or services.