This episode explains schema markup, a coding method that enhances website visibility in search engine results.

Schema markup provides search engines with additional context about a website's content, such as identifying a page as a product review or recipe.

The episode details various schema types (e.g., for products, events, recipes) and provides implementation instructions, including using tools like Google's Structured Data Markup Helper.

Effective use improves search rankings, increases click-through rates, and ultimately boosts conversions.

The episode also addresses common implementation errors and suggests advanced strategies like nested schema and dynamic generation.