This episode details a step-by-step guide for establishing an effective content scoring system.

The process begins by defining content goals and identifying relevant KPIs to measure success.

A scoring framework is then created to objectively assess content performance based on these KPIs.

The author emphasizes segmenting content by type, topic, and audience to understand which content resonates most effectively with specific groups.

Data is then collected and analyzed to assign scores, allowing for ongoing review, adjustment, and communication of findings across teams.

This approach provides a systematic method for optimizing content investments and driving business growth through informed decision-making.