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The Digiday Podcast
Digiday
465 episodes
2 weeks ago
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Marketing
Business
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All content for The Digiday Podcast is the property of Digiday and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
Show more...
Marketing
Business
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Why AI is agencies’ frenemy
The Digiday Podcast
54 minutes
2 months ago
Why AI is agencies’ frenemy
This week’s episode recaps xAI’s lawsuit against Apple and OpenAI (3:58), retail media’s recent boom that could be a bubble (11:11), and publishers’ push to usage-based pricing in their AI deals (15:23). Then (18:50) Digiday editors Seb Joseph and Michael Bürgi join the show to discuss how generative AI technologies could spur agencies to lose client relationships or push brands to rely on agencies even more for AI access. Related articles: Why generative AI doesn’t fit into a standard in-housing playbook – yet As AI alters cost of creative, indie agencies review how they charge clients WTF is AI ‘grounding’ licensing, and why do publishers say it matters over training deals?
The Digiday Podcast
The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.