Why FAQs Could Be Your Secret Weapon in AI Search

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The Digible Dudes

Digible

272 episodes

3 days ago

The Digible Dudes podcast brings you weekly interviews with the most influential minds in the apartment marketing world. You will learn the inner workings of multifamily marketing so you can know exactly what’s happening. Each week, Reid Wicoff and David Staley sit down with guests that are at the front of multifamily marketing to share their stories. If you want to get ahead, this podcast is for you.

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Why FAQs Could Be Your Secret Weapon in AI Search | Riffing with Reid EP4

The Digible Dudes

18 minutes 35 seconds

1 month ago

Why FAQs Could Be Your Secret Weapon in AI Search | Riffing with Reid EP4

In this episode of Riffing with Reid, SEO Strategist Bailey Trevithick joins Reid to break down how AI and generative search are transforming SEO in the multifamily real estate industry.

Bailey explains why keyword strategy alone isn’t enough anymore, how apartment marketers can stay visible in a world dominated by Zillow and Apartments.com, and why FAQ-driven content and Google Business Profile optimization are the new SEO power plays.

They also dive into how ChatGPT, Claude, and generative search will influence how renters discover properties — and what marketers can do right now to future-proof their websites for AI-driven search results.

Whether you’re a property marketer, digital strategist, or multifamily operator, this conversation gives you the roadmap to elevate your SEO strategy in 2025 and beyond.

Learn More About Digible: https://digible.com/?utm_source=dd_podcast&utm_medium=episode_description

Learn More About Bailey Trevithick: https://digible.com/team/bailey-trevithick/?utm_source=dd_podcast&utm_medium=episode_description

00:00 Preview & Intro

02:06 Keywords vs Reality in Multifamily

04:56 Local SEO via Google Business Profile and Maps

06:03 Generative AI’s Impact on SEO

09:38 Is GPT a New SEO pillar?

12:21 Make FAQs a Priority

14:50 Using Resident Insights for Content