How Video is Revolutionizing Multifamily Leasing | Kristi Fickert on Digible Dudes
In this episode of the Digible Dudes podcast, we sit down with Kristi Fickert, VP of Enterprise Growth at Realync, to unpack the power of video in multifamily marketing and leasing. With over 25 years of experience in the industry, Kristi shares actionable insights on how video can do more than just attract attention—it can humanize the leasing journey, drive conversions, and create scalable operations without sacrificing authenticity.
We dive deep into how Realync helps operators go beyond generic video content to deliver personalized experiences that resonate with renters. From using video to preempt objections to deploying it across renewals, maintenance, and onboarding, Kristi explains why video should be viewed as an operational tool, not just a marketing asset.
Whether you're a property manager, marketer, or operator looking to future-proof your leasing strategy, this episode is a must-watch.
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(00:00) The Power of Video in Multifamily Marketing
(00:47) Intro: Meet Kristi Fickert from Curie
(03:04) Kristi’s Role and Background in Multifamily + AI Exchange
(05:30) What is Curie? A New Video-First Brand for Leasing
(07:29) Why Creating Fresh Video Content at Scale Matters
(10:05) How Curie Uses AI + Human Editors to Build Videos
(13:05) Overcoming Creative Fatigue with Smart Video Strategy
(16:10) Building a Mission-Driven Team at Curie
(20:01) Educating Teams Without Overwhelming Them
(23:49) Avoiding Burnout: The Case for Pacing Innovation
(25:20) Why Streaming TV Creates Unskippable Renter Moments
(28:18) Rethinking ROI: Explaining Top-Funnel Impact to Owners
(30:13) The Bizzuto Case Study & Streaming TV Brand Awareness
(31:39) The Future of Multifamily Marketing