In this episode of the Digible Dudes Podcast, we sit down with Laurel Zacher, Founder of LZ Strategic and former VP of Marketing at Security Properties Residential, to explore the real state of marketing in multifamily.
After leaving a high-powered VP role, Laurel launched a fractional CMO consultancy without a website, a pitch deck, or a team—just pure reputation and results. Now, she’s helping property management companies bridge the gap between marketing, operations, and revenue.
This episode is a masterclass in modern multifamily marketing leadership. If you're in marketing, operations, or proptech—don’t miss it.
🔗 Listen & subscribe for more conversations at the intersection of real estate, marketing, and tech.
Digible: https://digible.com/
Fiona: https://www.myfiona.com/
Leave a Spotify Review: https://spoti.fi/3LfoEdU
Leave an Apple Review: https://apple.co/3AA2zRj
(00:00) Laurel’s Origin Story
(04:27) Starting LZ Strategic
(07:50) Why Multifamily Needs Fractional Leadership
(11:35) The Cost Center Myth: Reframing Marketing's Role
(15:14) Coaching Teams Out of the Order-Taker Mentality
(19:40) Aligning Marketing with Revenue and Leasing
(24:05) Breaking Down Silos Between Marketing & Ops
(29:38) Why Laurel Chose Not to Build an Agency
(34:42) Giving Unfiltered Feedback as a Consultant
(39:09) Branding Gaps: What You Promise vs. Deliver
(43:57) Helping PropTechs Find Product–Market Fit
(47:45) Redefining Leadership and Fulfillment