Digible is giving away a fully managed 12-month digital marketing package for one multifamily property.
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Is physical marketing dead? Not even close.
In this episode, Eric Clark from Benson Integrated Marketing Solutions breaks down why physical marketing still matters and how to make it actually work.
From monument signs to personalized gifts, Eric shares how multifamily operators can transform chaotic, decentralized marketing into a centralized, efficient system that scales. You’ll learn how physical goods influence resident experience, where teams waste the most money, and why personalization always beats flashy swag. Plus, hear the unexpected story of how Benson landed a partnership with MrBeast.
Whether you're a marketer, operator, or vendor in the multifamily space, this conversation will change how you think about signs, swag, brochures and the ROI behind them.
(00:00) The Power of Physical Marketing in Multifamily
(01:34) Centralization in Property Marketing
(06:22) Bridging the Gap Between Physical and Digital Campaigns
(10:14) How To Build Scalable Brand Systems
(12:06) Turning Signage Into Viral Moments (ft. MrBeast)
(14:48) Creating Shareable Moments Through Physical Experiences
(17:21) Proving the ROI of Physical Goods
(22:22) Personalization vs Flashy Swag: What Really Works
(26:54) Final Insights
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