66. Multicultural marketing that builds bridges with Tomasz Dyl

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The D&Igest: Diversity & Inclusion at work

Helen McGuire

70 episodes

6 days ago

Diversity & Inclusion is a hot topic, but getting it right for the workplace, society and - most importantly - the people it affects doesn’t happen overnight. Award-winning D&I host Helen McGuire gets personal with activists & allies who want to share their stories about what they’ve been through & how they’re now creating inclusion and improving diversity through their work. The D&Igest, sponsored by Access Volcanic, is here to unpick the why of D&I with insights to help improve workplace D&I. Join us. LI: @Helen McGuire

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Education

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66. Multicultural marketing that builds bridges with Tomasz Dyl

The D&Igest: Diversity & Inclusion at work

52 minutes 43 seconds

1 year ago

66. Multicultural marketing that builds bridges with Tomasz Dyl

Are you connecting with the communities that you serve in a meaningful way? In this episode, we speak with Tomasz Dyl, founder of GottaBe! - a marketing agency that specialises in multicultural marketing.

Tomasz moved from Poland to the UK 20 years ago. He didn’t speak a word of English, but four years later, at the age of 17, he started his journey and took Western Union as a client.

Tomasz found a gap in the market - brands looking to reach out to Polish people living and working in the UK. Tomasz has filled this gap by providing diverse marketing solutions that build bridges between brands and ethnic minorities in the UK.

As well as learning about Tomasz’s inspiring story, he shares his insights into how understanding and implementing multicultural marketing has a direct effect on recruitment and customer acquisition and retention.

We get a ton of actionable advice in this episode on how organisations can begin to connect with diverse communities better, both online and offline, in a genuine way.

In this episode, we cover -

What is multicultural marketing/ethnic marketing?
How Tomasz Dyl was able to launch his agency at 17 and take on Western Union as his first client.
The effect that multicultural marketing has on recruitment and attracting and retaining customers.
How marketing can be tailored to particular ethnic groups.
Tomasz's view on where the UK is from a D&I perspective.
Simple changes that organisations can make to improve their multicultural marketing both in-person and online.

LEARN MORE

GottaBe! - http://www.gottabeethnic.co.uk/

Diversely - https://www.diversely.io/

Diversely on LinkedIn - https://www.linkedin.com/company/diverselyio/

CONNECT

Tomasz Dyl on LinkedIn - https://www.linkedin.com/in/tomaszdyl/

Helen McGuire on LinkedIn - https://www.linkedin.com/in/helenmcguireme/

Diversely on LinkedIn - https://www.linkedin.com/company/diverselyio/

LISTEN

Spotify - https://open.spotify.com/show/0FRssDsAUpx1WCbxDfvFoG

Apple Podcasts -

https://podcasts.apple.com/gb/podcast/the-d-igest-a-diversely-podcast/id1607041648