Retail in Africa isn’t for the faint of heart: Low consumer trust. Fierce competition. Price wars that never end. 💯
But Dr. Melanie Van Rooy, CMO of Clicks Group, has seen it all and built brands that thrive in the middle of it. If retail is the ultimate test of marketing, Melanie’s playbook is one you’ll want to steal.
With a PhD in econometrics and decades leading marketing at Makro, Dis-Chem, and now Clicks, she’s mastered the art of turning spreadsheets into stories and store floors into moments consumers actually care about. 📌
On this all-new Episode 24 of The Diary of a CMO™, we unpack:
✅ How to build brands in African retail beyond discounts
✅ Blending data and customer experience to drive growth
✅ Why loyalty programs aren't gimmicks but hard economics
✅ The pillars of building or rebuilding trust in Africa's retail market
If you’re in marketing, retail, or leadership, this conversation will feel like you're sitting in a marketing leadership program at a prestigious institution.
🎙 ABOUT THE PODCAST
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.
The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.
🔗 CONNECT WITH EYITAYO
📸 Instagram - /eyitayo_olayemi
👥 Linkedin - /eyitayo_olayemi
🐦 Twitter - /madnessmeta
🎥 YouTube Channel - /@TheDiaryOfACMO
