Jim Lecinski: A Nano-MBA In Marketing for CMOs & Marketing Leaders (2025 Edition)

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The Diary Of A CMO™ with Eyitayo Olayemi

Eyitayo Olayemi

24 episodes

3 days ago

The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.

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Jim Lecinski: A Nano-MBA In Marketing for CMOs & Marketing Leaders (2025 Edition)

The Diary Of A CMO™ with Eyitayo Olayemi

59 minutes 5 seconds

8 months ago

Jim Lecinski: A Nano-MBA In Marketing for CMOs & Marketing Leaders (2025 Edition)

Jim Lecinski: A Nano-MBA In Marketing for CMOs & Marketing Leaders (2025 Edition).

In this episode, I chat with the Professor on critical concepts for CMOs & Marketing Leaders in today's world. From AI to building teams and so much more, it was a nano-MBA in Marketing.

Jim Lecinski is a Clinical Professor of Marketing at Northwestern University's Kellogg School of Management where he teaches popular courses on Marketing Strategy and Omnichannel Marketing, and was named 2022 Kellogg Professor of the Year.

He is a recognised expert, in-demand consultant and keynote speaker with over 30 years of marketing industry experience, including a notable twelve year career at Google, where he was Vice President of Customer Solutions for the Americas.

His latest project, “The AI Marketing Canvas: A Five Stage Roadmap to Implementing Artificial Intelligence in Marketing” was published by Stanford University Press in May of 2021 and has been named both a top AI book and a top business book of 2022.

🎙 ABOUT THE PODCASTThe Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO 📸 Instagram - /eyitayo_olayemi 👥 Linkedin - /eyitayo_olayemi 🐦 Twitter - /madnessmeta 🎥 YouTube Channel - /@TheDiaryOfACMO