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The Diary Of A CMO™ with Eyitayo Olayemi
Eyitayo Olayemi
24 episodes
1 day ago
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.
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All content for The Diary Of A CMO™ with Eyitayo Olayemi is the property of Eyitayo Olayemi and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.
Show more...
Marketing
Business
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Ilaria Pasquinelli: The Woman Behind the World’s Biggest Creative Stage - Cannes Lions
The Diary Of A CMO™ with Eyitayo Olayemi
1 hour 12 minutes 50 seconds
4 months ago
Ilaria Pasquinelli: The Woman Behind the World’s Biggest Creative Stage - Cannes Lions

In this episode of The Diary of a CMO, I sit with Ilaria Pasquinelli, Chief Marketing Officer at LIONS — the company behind Cannes Lions, WARC, and the Effies. We explore:

  • The DNA of award-winning creativity
  • Why some brands lead, others follow
  • How to embed creative intelligence at scale
  • What’s the data telling us about long-term brand growth vs. short-term gains?


From WGSN to WARC to Cannes, Ilaria has seen the industry evolve and she doesn’t hold back. She breaks down the intersection of creativity, effectiveness, and leadership in today’s marketing world.

🎙 ABOUT THE PODCAST

The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large.

The Diary Of A CMO™ hosts the world's brightest marketing as well as industry leaders across related media, tech, and creative industries.

🔗 CONNECT WITH EYITAYO

📸 Instagram - /eyitayo_olayemi

👥 Linkedin - /eyitayo_olayemi

🐦 Twitter - /madnessmeta

🎥 YouTube Channel - /@TheDiaryOfACMO

The Diary Of A CMO™ with Eyitayo Olayemi
The Diary Of A CMO™ is a thought-leadership podcast and content platform for leading minds in the advertising and broader marketing communications industry on the African continent and the world at large. The Diary Of A CMO™ will play host to some of the world's best and brightest marketing leaders as well as industry leaders across related media, tech, and creative industries.