Most diamond buyers don’t realize they’re paying for more than just the stone. The traditional diamond industry is filled with hidden markups, misleading sales tactics, and inflated prices.

In this episode, we reveal:
✔️ The real cost of diamonds—and why pricing is so inflated.
✔️ How to shop smarter and avoid overpaying.
✔️ The Four Cs—which ones actually matter?
✔️ Why lab-grown diamonds are changing the way people buy fine jewelry.

💡 If you’re buying a diamond, you need to hear this first.