In this episode, my guest is Tracee Murphy, CEO and Principal Designer of Trademark Interiors and founder of The Designer Launch. Tracee has built a multimillion-dollar design firm and now mentors other designers on everything from conflict management to selling luxury services. We talk about how psychology plays a bigger role in design than most people realize, and why learning to read people is just as important as creating beautiful spaces. Tracee shares how she uses psychology to manage conflict on projects, earn trust with clients, and even handle the fears that come with running a business. You’ll hear practical insights on: What to say (and not say) when a client or contractor gets difficult. Simple ways to build and protect trust throughout long projects. How to recognize fear in your business decisions and move forward with confidence. Why luxury design isn’t going away, even with AI shaking up the industry. Tracee has 25 years of experience and brings a fresh, honest perspective. If you’ve ever wondered how to balance the creative side of design with the very real people challenges, this episode will give you tools and ideas you can use right away. Check out our website too: https://designdash.com/ Follow us on socials: https://www.instagram.com/designdasher/ https://www.tiktok.com/@designdasher https://www.facebook.com/DesignDasher