This one’s about: Anthropomorphism and hot dogs. The psychology of sounds. Grating voices. The joy of the jingle. Why have jingles fallen out of favor? Will they regain their former glory or continue to be a form of self-parody? Today, Steve, Matt, and Josh discuss the rise and fall of jingles in advertising and riff on the importance of mnemonic branding.

Resources referenced in this episode:

Jingles

Liberty Mutual

LUNA

My Bologna has a First Name

I'd Love to be an Oscar Mayer Weiner

Armor Hotdogs

Wonder Bread

Burger King: Have it Your Way

McDonald’s: You Deserve a Break Today

KFC: Get a Bucket of Chicken

Cotton: (Aaron Neville)

Mnemonic Branding

THx

Netflix

Intel

Windows 95

Mac Startup Sound

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