This one's about: Fu Manchus, podcast overpopulation, and the detailed Instagram breakdowns of a Whole Foods aficionado. What is it that you want to be? And—more importantly—what do you want to say? In the final episode of season one, Steve, Emily, and Matt discuss the secret sauce of podcasting.

We’ll dive into these ideas and questions as we reflect on the season:

Why do you really want to want to do this?

How to pick a topic: think both narrow and broad.

What do you have to offer?

Do you really know what your audience wants?

Do you need a script? 

Does every episode follow the same format?

Do you have some genuine conflict?

Do your research and invest the time.

High quality editing is a must.

Invite some VIP guests (but don’t make every episode an interview).

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