The weather held out for us on our trip to see Julia in her new studio set-up in Croydon. We got to hear about Julia’s journey into the creative industry through to her first job. We talked about the tranisition from univeristy into working with BBC Worldwide and then the move into world-renowned branding agency Johnson Banks. Julia let us know what she had learnt and seen changed over her time since university and the different challenges she faces now. This led to us talking about Julia setting up her own creative consultancy with Angela Martin, 31 Percent Wool (a great play on Julia’s name). The main focus of Julia’s work is collaborating with mission led clients so we talked about how important those kinds jobs are and the positive impact they have. In her spare time Julia keeps busy with the Croydonist which she also runs with Angela. Along with hearing how the Croydonist started, Julia tells us the most interesting things she has discovered whilst producing the project and what its next steps are. As well as the Croydonist, Julia teaches at a number of institutions which she gives us an insight in to how they differ and what she has learnt from the students. With our final question, as always, we asked where Julia thought the creative industry was heading and what would shape its future.