Silence breeds stories. In this solo riff, Dr. Jason lays out why leaders must over communicate the why behind goals, policies, and changes. He unpacks the John Gordon principle that in the absence of communication people fill the gap with negativity, then shows how to prevent that with clear, simple context. You’ll learn: How to anchor big goals in a clear purpose so teams buy in What to say when rolling out time-of-service collections How to frame assisted hygiene days so no one assumes you’re “turning into a mill” A repeatable script to explain the why quickly and move forward When pushback is useful and when it is just “we’ve always done it this way” If you want fewer rumors and more results, start leading with the why. Every time.