Dr. Jason sits down with Ryan Gross of CMO Share to talk real numbers and real moves when patient demand gets price sensitive. Using multi-year call and search data, Ryan explains why more patients now lead with cost and insurance questions and what winning practices do on their websites, phones, and schedules to keep conversion high. You’ll learn: Which pages to upgrade first so AI and Google surface your answers when patients ask “how much” and “does it hurt.” How to add clear fee ranges and financing on service pages without scaring people off. The exact phone language that saves price-shopping calls instead of losing them. Why visible online availability boosts traffic and calls, even if most patients still book by phone. Capacity plays that create “yes, today” options without wrecking your ops. When to cut, when to double down, and how to stay aggressive while everyone else retreats. If you want a simple plan to protect growth when wallets tighten, this episode gives you the levers and the scripts.