The Den Lennie Show

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The Den Lennie Show

Den Lennie

379 episodes

3 days ago

Send us a text Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount. Here’s what you’ll discover: Why hiring more staff isn’t the solutionReal AI workflows that save hours every weekHow to automa...

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Entrepreneurship

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Send us a text Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount. Here’s what you’ll discover: Why hiring more staff isn’t the solutionReal AI workflows that save hours every weekHow to automa...

Show more...

Entrepreneurship

Episodes (20/379)

The Den Lennie Show

Scale Shoots, Not Staff: How AI Is Transforming Video Production Workflows. EP #380

Send us a text Every production company hits that breaking point — too many shoots, not enough crew. The natural instinct is to hire more people, but that’s exactly what kills efficiency and profit. In this episode, Den reveals how smart video business owners are using AI to systemise their workflows, eliminate admin bottlenecks, and scale up without adding headcount. Here’s what you’ll discover: Why hiring more staff isn’t the solutionReal AI workflows that save hours every weekHow to automa...

2 weeks ago

13 minutes

The Den Lennie Show

Are You Making This Big Video Mistake? EP #379

Send us a text Most video businesses don’t fail because of talent. They fail because they try to be everything to everyone. If your positioning feels unclear, your website lists every service under the sun, and you find yourself chasing every type of client, you don’t have a sales problem. You have an identity problem. In this episode, Den breaks down exactly how to fix your muddy messaging so you can attract clients who instantly understand your value. He explains how to define your signatur...

3 weeks ago

12 minutes

The Den Lennie Show

Triple Revenue, Take Four Week Holidays. EP #378

Send us a text Working harder is not the fix. In this episode, I share the three systems that take a production company from 2 A.M. finishes to real freedom. We cover pipeline, operations, and positioning, plus the single mindset shift that unlocks scale. You will discover: How to create weekly demand without chasingThe Systems Stack that removes you as the bottleneckWhy specialists are the safe choice for premium buyersA 90-day rollout to scale without burnoutThe mindset shift from freelance...

1 month ago

10 minutes

The Den Lennie Show

The Simple Google Trick Making Video Production Companies Instantly Visible EP#377

Send us a text Are you losing clients to competitors who aren’t even as good as you? In this episode, I reveal a simple Google My Business strategy that helped one video production company boost inbound leads by 40%, without spending a dime on ads. Most agencies miss this, but it can instantly make you visible to clients actively searching for your services. Here’s what you’ll discover: Why your bare-bones GMB profile is costing you leadsHow to turn “services” into detailed “products” G...

1 month ago

7 minutes

The Den Lennie Show

Escaping the Perfectionism Trap at $250K and Beyond. Ep #376

Send us a text At $250,000 a year and beyond, perfectionism is no longer helping your production company grow. It is the very thing keeping you stuck. In this episode, I share how to flip perfectionism into your biggest growth lever, with real-world examples from companies that broke through revenue ceilings by reframing their approach. You’ll discover: Why perfectionism stalls growth at $250K+ revenueHow to calculate your true hourly rate and stop doing $15 tasksA simple framework to validat...

1 month ago

10 minutes

The Den Lennie Show

Fix Your Sales Pipeline, Unlock Predictable Growth Ep #375

Send us a text Are leads slipping through the cracks while you wait for proposals? After working with 178+ video production companies doing $250K and above, I’ve seen the same pattern hold 90% back from scaling. In this episode, I share the exact pipeline system that turns chaotic lead management into predictable revenue. Here’s what you’ll learn: The difference between inquiries, warm leads, and true opportunitiesWhy most companies confuse activity with pipeline healthHow to nurture prospect...

1 month ago

7 minutes

The Den Lennie Show

How to Scale Beyond $500K as a Production Company Owner Ep #374

Send us a text Most production companies hit a wall between $250K and $500K in revenue. They’re too established to compete on price but not big enough to win on reputation, stuck in what’s called the authority gap. The usual “hustle harder” approach of chasing leads and pitching only makes it worse. In this episode, we explore the four-part farming system that helps production companies break through the $500K ceiling and build predictable, sustainable growth. You’ll learn how to: Focus on th...

1 month ago

11 minutes

The Den Lennie Show

Clients Aren’t Buying Talent Anymore- Here’s What They Are Buying (And How to Sell It) EP #373

Send us a text In this no-fluff solo episode, Den dives deep into how AI is reshaping the video production landscape—and why boutique creatives risk being left behind if they keep relying on talent alone. The punchline? In today’s market, positioning beats talent. You’ll hear why clients are increasingly drawn to perceived certainty, scalable systems, and strategic partners—not just slick reels or cinematic flair. If you’re stuck between $100K–$500K in revenue and wondering why cheaper, less ...

5 months ago

12 minutes

The Den Lennie Show

Why Most Creatives Will Be Replaced by AI (and What the Smart Ones Are Doing Now) Ep #372

Send us a text “AI is coming for your job — and if you think it’s not, you’re kidding yourself. But here’s the thing… while most filmmakers are sipping piña coladas on the beach, pretending the sea’s calm, I’m telling you, there’s a tsunami coming. In today’s episode, I break down exactly where AI can’t replace you — and more importantly, how to start using it now to gain a massive competitive edge. If you want to be a first mover, not a casualty, this one’s for you.” (And i...

5 months ago

13 minutes

The Den Lennie Show

Did AI Just Take Over My Podcast? Let’s Talk About It… EP #371

Send us a text Den addresses the elephant in the room after posting an AI-generated episode that fooled most of his audience. He breaks down why AI will disrupt the video production industry but won't replace it entirely, using the analogy of synthesizers in music - powerful tools that still require expertise to master. Key insights covered: Why clients having AI tools doesn't threaten skilled videographersHow to get ahead of the curve instead of hiding from changeThe biggest opportunit...

5 months ago

11 minutes

The Den Lennie Show

Burnt Out & Underpaid? Why Most Videographers Stay Stuck (Until They Do This) EP #370

Send us a text You’re working 70-hour weeks, juggling clients, edits, marketing, wondering why it still feels like you're barely keeping your head above water. Sound familiar? In this deep dive with our new hosts, Kai Mercer and Blake Juno, we unpack exactly why so many talented videographers get trapped in the feast-or-famine cycle, and how you can break free without turning into a pushy salesman. If you’re an introvert or just tired of the hustle, this one’s for you. We’re...

5 months ago

9 minutes

The Den Lennie Show

He blew up the Death Star - And Taught Me This Life-Changing Business Lesson! EP #369

Send us a text This week's episode is a personal one. Den shares the incredible story of Bruce Logan ASC - the man behind the Death Star explosion in Star Wars — and the humbling lessons he learned from working with him. But it’s not just about nostalgia. Den also pulls no punches about the real state of the video industry in 2025: budget cuts, slower sales cycles, and why many creative businesses are quietly collapsing without realizing it. You'll learn why "good enough" might actually save ...

6 months ago

14 minutes

The Den Lennie Show

Why I’m Giving Away $10K of Training for Free EP#368

Send us a text After three decades behind the camera, I’ve made a big call… In this episode, I’m announcing something I’ve never done before: I’m releasing my entire archive of foundational training , shooting, lighting, camera operation, all for free on YouTube. These trainings once sold for thousands. Now, they’re yours to learn from, build on, and share. Whether you’re just starting out or you’ve been in the game a while, this is the kind of practical, real-world knowledge you won’t find o...

6 months ago

13 minutes

The Den Lennie Show

The 1-4-8 Rule That Changed Everything: How Matt Smolen Scaled Balloon Tree Without Burning Out EP#367

Send us a text Ever feel like your video business is stuck in survival mode, feast or famine, no time to breathe, and definitely no time to grow? In this episode, Den sits down with Matt Smolen, founder of Balloon Tree Productions, to uncover the surprisingly simple system that helped him go from an overwhelmed solo freelancer to running a thriving 5-person team, operating out of a slick Melbourne studio. Matt reveals: The 1-4-8 rule that created consistent monthly revenueHow he finally stopp...

7 months ago

54 minutes

The Den Lennie Show

From $25K to $500K: How Caleb Transformed His Video Business - EP#366

Send us a text In this inspiring conversation, Den Lennie sits down with Caleb Maxwell from Hebron Films to unpack the real, behind-the-scenes journey of growing a video production business from a struggling startup to a thriving six-figure operation. Caleb shares the raw truths of making just $25K a year, hitting revenue ceilings, and the pivotal role coaching played in scaling up to $500K. This episode explores what it really takes to grow sustainably in the creative industry,...

7 months ago

45 minutes

The Den Lennie Show

$5K vs $27K Project – The ONE Question That Changed Everything - EP#365

Send us a text In this candid solo episode, I reflect on key lessons from dozens of conversations with videographers over the past 90 days. From the difference between those who are scaling successful video businesses and those who are stuck whining, to the transformative power of reframing client problems, this video is packed with hard-won wisdom. I break down how adopting a business mindset, asking deeper diagnostic questions, and moving away from transactional pricing can unlock lo...

7 months ago

20 minutes

The Den Lennie Show

He Almost Quit… Now He Travels the World! 🌍🎬 EP #364

Send us a text Jay Moyes was this close to giving up on his video business dreams He was ready to trade his camera for a wrench and go back to .. But instead? He built a six-figure video business and now gets paid to travel the world, filming in incredible locations. And the craziest part? It all came down to one decision that completely changed everything. If you’ve ever felt stuck in your creative career or wondered if success is really possible, Jay’s story might be...

8 months ago

24 minutes

The Den Lennie Show

How to get clients today! EP #363

Send us a text 📞 Waiting for work to come to you? It’s time to make the first move. When business slows down, it’s easy to get stuck in waiting mode—but the best opportunities often come from the connections you’ve already made. This episode dives into practical ways to generate leads and secure work during lean times. We explore the power of checking in with past clients and nurturing existing relationships to unlock new business. You’ll also hear insights on cold outreach, the power of refe...

9 months ago

31 minutes

The Den Lennie Show

Podcast Pivot: Lessons Learned & Our New Game Plan! EP#362

Send us a text In this candid episode, Den shares a behind-the-scenes look at what's been working and what hasn't - on the podcast. After experimenting with a new format featuring multiple video mentors, the data shows it's time for a change. Den announces a shift back to engaging solo episodes and one-on-one interviews while introducing an exciting new approach: live problem-solving sessions for video business owners. Tune in to hear how you can participate and help shape the futur...

9 months ago

10 minutes

The Den Lennie Show

How to avoid Burnout and achieve Balance! EP #361

Send us a text 🔥 Are you fired up and ready to go for 2025, or 🤔 already in need of a reset? Burnout can creep in when you’re juggling growth and balance, but it doesn’t have to be inevitable. This episode unpacks how delegation, prioritisation, and self-reflection can keep you focused on what matters most. We explore the value of building a strong support network and how hobbies, creative outlets, and physical activity can help you recharge. You’ll also hear tips on embracing rest, practisin...

9 months ago

30 minutes